Good strategy work doesn’t always show up, because good strategy work makes the context for an answer obvious.
Why are we overcomplicating how we interact with audiences?
I view strategy as an empathetic task, and the best strategists as empaths that go to great lengths to understand and relate to the person they are…
Eight strategists recap their 2020. For some, it went badly! For others, not so badly!
A Formula For Predicting, Rating, & Creating Brand Heat
To get the same language & understanding, you should practice the same consumption habits as your audience, but also, you should consider the same…
And what happens when we start leaving our consumers behind because we're too focused on what's next and not what's now?
At its best, a bandstand came to represent a common place where there was always something going on, open to anyone who attended, rooted in a want for…
I joined Mark Pollard on his Sweathead podcast to talk about leading a social-first team of strategists