The Other 90

The Other 90

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The Case for Anticuration
We’re at a turning point in how we see the world around us. Are we ready to admit our viewfinders may be broken?
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Rob Engelsman
The Age of Soloculture, Part 1: Welcome to Your Soloculture
We’re living in our own curated realities. What does that mean for how we view cultural change? Part 1 of a new 4-part series from Quick Study.
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Rob Engelsman
2023 will be the year of practical marketing
Throw out your other predictions, this is all you need to know
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Rob Engelsman
The Collapse of the Journey
Why are we overcomplicating how we interact with audiences?
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Rob Engelsman
Perception Interception
Self-disruption is the best way to get consumers to rethink your brand. Here’s how to do it.
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Rob Engelsman
The funnel is in full meltdown
New data continues to show the short-sightedness of funnel thinking. When will planners listen?
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Rob Engelsman
4
The Science of Hype
A Formula For Predicting, Rating, & Creating Brand Heat
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Rob Engelsman
Are You Zigging or Zagging?
From the Library of Quick Study, September 2024
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Rob Engelsman
1
From the Library of Quick Study, April 2024
Would you rather trust stats or vibes?
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Rob Engelsman
Anticuration Goes Mainstream
From the Library of Quick Study, July 2024
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Rob Engelsman
The Dying Art of Listening
It's long past time for companies to meet people where they actually are, not where brands want them to be.
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Rob Engelsman
The Busywork Economy Comes For Marketing
The quest for optimization has transcended business and infected mass culture. Now brands need to decide if they’re in the business of creating homework…
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Rob Engelsman
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