Good strategy work doesn’t always show up, because good strategy work makes the context for an answer obvious.
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Why are we overcomplicating how we interact with audiences?
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I view strategy as an empathetic task, and the best strategists as empaths that go to great lengths to understand and relate to the person they are…
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Eight strategists recap their 2020. For some, it went badly! For others, not so badly!
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A Formula For Predicting, Rating, & Creating Brand Heat
To get the same language & understanding, you should practice the same consumption habits as your audience, but also, you should consider the same…
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And what happens when we start leaving our consumers behind because we're too focused on what's next and not what's now?
At its best, a bandstand came to represent a common place where there was always something going on, open to anyone who attended, rooted in a want for…
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I joined Mark Pollard on his Sweathead podcast to talk about leading a social-first team of strategists