The Other 90
A Formula For Predicting, Rating, & Creating Brand Heat
Rob EngelsmanCommentShare
NewTopCommunityWhat is The Other 90?About
At its best, a bandstand came to represent a common place where there was always something going on, open to anyone who attended, rooted in a want for …
Rob Engelsman
Jan 19CommentShare
Eight strategists recap their 2020. For some, it went badly! For others, not so badly!
Rob Engelsman
Dec 3, 2020CommentShare
To get the same language & understanding, you should practice the same consumption habits as your audience, but also, you should consider the same buil…
Rob Engelsman
Oct 7, 2020Comment 2Share
I view strategy as an empathetic task, and the best strategists as empaths that go to great lengths to understand and relate to the person they are tal…
Rob Engelsman
Aug 30, 2020CommentShare
Good strategy work doesn’t always show up, because good strategy work makes the context for an answer obvious.
Rob Engelsman
Aug 9, 2020Comment 4Share
Welcome to The Other 90 by me, Rob Engelsman. Retired baby model. Head of Strategy. Here’s a box to put your email into: What’s this? Strategists (and …
Jul 30, 2020CommentShare

The Other 90


What is The Other 90?ArchiveAuthorsMy Account
© 2021 Rob Engelsman. See privacy, terms and information collection notice
Publish on Substack