The Other 90 | Rob Engelsman | Substack

And what happens when we start leaving our consumers behind because we're too focused on what's next and not what's now?

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I joined Mark Pollard on his Sweathead podcast to talk about leading a social-first team of strategists

Dec 7, 2021

Why are we overcomplicating how we interact with audiences?

Aug 19, 2021

A Formula For Predicting, Rating, & Creating Brand Heat

Feb 15, 2021

At its best, a bandstand came to represent a common place where there was always something going on, open to anyone who attended, rooted in a want for…

Jan 19, 2021

Eight strategists recap their 2020. For some, it went badly! For others, not so badly!

Dec 3, 2020

To get the same language & understanding, you should practice the same consumption habits as your audience, but also, you should consider the same…

Oct 7, 2020

I view strategy as an empathetic task, and the best strategists as empaths that go to great lengths to understand and relate to the person they are…

Aug 30, 2020

The Other 90

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