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A Teenager, a Mom of 3, and an Octogenarian Walk into a Mall
The highly publicized rebirth of in-store shopping isn’t a joke. Here’s what we learned from visiting 18 shopping destinations in 6 states during Back…
Sep 20
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Rob Engelsman
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A Teenager, a Mom of 3, and an Octogenarian Walk into a Mall
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Indecision is Marketing's Silent Saboteur
Where indecision comes from, what it does to the work, and how to overcome it
Sep 12
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Rob Engelsman
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Indecision is Marketing's Silent Saboteur
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The funnel is in full meltdown
New data continues to show the short-sightedness of funnel thinking. When will planners listen?
Jul 11
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Rob Engelsman
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The funnel is in full meltdown
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Lost in Translation
Strategy is in danger of framework f*cking itself into obsolescence. Here's how we're trying to fix it.
Jun 5
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Rob Engelsman
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Lost in Translation
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The Case for Anticuration
We’re at a turning point in how we see the world around us. Are we ready to admit our viewfinders may be broken?
Mar 20
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Rob Engelsman
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The Case for Anticuration
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Will brands be practical marketers in 2023?
Early indicators point to no.
Jan 30
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Rob Engelsman
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Will brands be practical marketers in 2023?
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2023 will be the year of practical marketing
Throw out your other predictions, this is all you need to know
Dec 12, 2022
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Rob Engelsman
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2023 will be the year of practical marketing
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ACES: Questions to Ask at an Inflection Point
In a moment of so much turmoil, are you asking the right questions to help you tell your story better?
Nov 17, 2022
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Rob Engelsman
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ACES: Questions to Ask at an Inflection Point
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What secondhand can signal: A new way to look at sustainability messaging for brands
A Study Guide from Quick Study
Sep 28, 2022
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Rob Engelsman
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What secondhand can signal: A new way to look at sustainability messaging for brands
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Defining Relevance: Part 2
What factors matter most when it comes to building brand relevance?
Aug 30, 2022
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Rob Engelsman
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Defining Relevance: Part 2
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The Other 90
The 90% of strategy that doesn't end up on slides. A publication from Quick Study.
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The Other 90
The 90% of strategy that doesn't end up on slides. A publication from Quick Study.
By Rob Engelsman
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