The Other 90
Why are we overcomplicating how we interact with audiences?
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NewTopCommunityWhat is The Other 90?About
A Formula For Predicting, Rating, & Creating Brand Heat
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At its best, a bandstand came to represent a common place where there was always something going on, open to anyone who attended, rooted in a want for …
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Eight strategists recap their 2020. For some, it went badly! For others, not so badly!
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To get the same language & understanding, you should practice the same consumption habits as your audience, but also, you should consider the same buil…
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I view strategy as an empathetic task, and the best strategists as empaths that go to great lengths to understand and relate to the person they are tal…
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Good strategy work doesn’t always show up, because good strategy work makes the context for an answer obvious.
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Welcome to The Other 90 by me, Rob Engelsman. Retired baby model. Head of Strategy. Here’s a box to put your email into: What’s this? Strategists (and …
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The Other 90


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