The Other 90
Subscribe
About
Archive
Help
Log in
Share
The Other 90
The 90% of strategy that doesn't end up on slides.
Subscribe
Login
Privacy
Terms
Information collection notice
Let me read it first
A Substack newsletter by
Rob Engelsman
Want the full experience?
Become a paying subscriber
Just join the free list, for now
Learn more
The Science of Hype
A Formula For Predicting, Rating, & Creating Brand Heat
Rob Engelsman
Comment
Share
Share
New
Top
Community
What is The Other 90?
About
And the Bands Played On
At its best, a bandstand came to represent a common place where there was always something going on, open to anyone who attended, rooted in a want for …
Rob Engelsman
Jan 19
1
Comment
Share
Share
"Shit can be shit or shit can be fertilizer. It’s up to you."
Eight strategists recap their 2020. For some, it went badly! For others, not so badly!
Rob Engelsman
Dec 3, 2020
1
Comment
Share
Share
Good strategists tinker
To get the same language & understanding, you should practice the same consumption habits as your audience, but also, you should consider the same buil…
Rob Engelsman
Oct 7, 2020
2
Comment
2
Share
Share
Strategy requires empathy
I view strategy as an empathetic task, and the best strategists as empaths that go to great lengths to understand and relate to the person they are tal…
Rob Engelsman
Aug 30, 2020
2
Comment
Share
Share
Everyone is a strategist
Good strategy work doesn’t always show up, because good strategy work makes the context for an answer obvious.
Rob Engelsman
Aug 9, 2020
5
Comment
4
Share
Share
The 90% of strategy that doesn't end up on slides.
Welcome to The Other 90 by me, Rob Engelsman. Retired baby model. Head of Strategy. Here’s a box to put your email into: What’s this? Strategists (and …
Jul 30, 2020
Comment
Share
Share
The Other 90
Subscribe
What is The Other 90?
Archive
Authors
My Account
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts