What’s this?

Strategists (and people in general honestly) should always be learning. The Other 90 is a compendium of some of the things I’m learning and what they’re making me think about as I go about my job everyday as cofounder & strategy partner at Quick Study.

Why the name?

I like to say that 90% of the work a strategist does never ends up on a slide in a presentation. But this isn’t some “work smarter, not harder” kind of screed. Instead, it’s the belief that the 90% of unseen work is what makes the 10% good. This won’t be about final answers, but instead about some of the things that impact my thinking on the way to those answers.

How do I read it?

Substack says I should tell you to subscribe to get full access to the newsletter and website. That way every new edition of the newsletter goes directly to your inbox.

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The 90% of strategy that doesn't end up on slides. A publication from Quick Study.


Retired baby model. Cofounder & Strategy Partner at Quick Study, where we make brands smarter, faster.