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From the Library of Quick Study, April 2024
Would you rather trust stats or vibes?
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Rob Engelsman

March 2024

From the Library of Quick Study, March 2024
Three topics we’ve been hearing a lot about lately: loneliness, curation, and shopping.
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Rob Engelsman

February 2024

The Age of Soloculture, Part 4: The Only Way Out Is Through
Succeeding in a world of Solocultures will require new tactics from advertisers. So what are they?
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Rob Engelsman
The Age of Soloculture, Part 3: Zero Blitz
Why sports dominate the cultural playing field.
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Rob Engelsman

January 2024

November 2023

Hiding in Plain Sight
Why fitting in will be the best way to stand out in 2024
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Rob Engelsman
The Dying Art of Listening
It's long past time for companies to meet people where they actually are, not where brands want them to be.
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Rob Engelsman

September 2023

A Teenager, a Mom of 3, and an Octogenarian Walk into a Mall
The highly publicized rebirth of in-store shopping isn’t a joke. Here’s what we learned from visiting 18 shopping destinations in 6 states during Back…
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Rob Engelsman
2
Indecision is Marketing's Silent Saboteur
Where indecision comes from, what it does to the work, and how to overcome it
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Rob Engelsman

July 2023

The funnel is in full meltdown
New data continues to show the short-sightedness of funnel thinking. When will planners listen?
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Rob Engelsman
4

June 2023

Lost in Translation
Strategy is in danger of framework f*cking itself into obsolescence. Here's how we're trying to fix it.
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Rob Engelsman
© 2024 Rob Engelsman
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