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Lost in Translation
Strategy is in danger of framework f*cking itself into obsolescence. Here's how we're trying to fix it.
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Rob Engelsman
March 2023
The Case for Anticuration
We’re at a turning point in how we see the world around us. Are we ready to admit our viewfinders may be broken?
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Rob Engelsman
January 2023
Will brands be practical marketers in 2023?
Early indicators point to no.
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Rob Engelsman
December 2022
2023 will be the year of practical marketing
Throw out your other predictions, this is all you need to know
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Rob Engelsman
November 2022
ACES: Questions to Ask at an Inflection Point
In a moment of so much turmoil, are you asking the right questions to help you tell your story better?
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Rob Engelsman
September 2022
What secondhand can signal: A new way to look at sustainability messaging for brands
A Study Guide from Quick Study
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Rob Engelsman
August 2022
Defining Relevance: Part 2
What factors matter most when it comes to building brand relevance?
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Rob Engelsman
Defining Relevance: Part 1
We asked over 450 people to define the word & tell us what factors make brands relevant to them.
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Rob Engelsman
July 2022
Introducing Quick Study
A new strategic consultancy built for modern marketing.
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Rob Engelsman
January 2022
Why are we leaning into peak content?
And what happens when we start leaving our consumers behind because we're too focused on what's next and not what's now?
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Rob Engelsman
December 2021
Talking strategy & social media in podcast form
I joined Mark Pollard on his Sweathead podcast to talk about leading a social-first team of strategists
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Rob Engelsman
August 2021
The Collapse of the Journey
Why are we overcomplicating how we interact with audiences?
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Rob Engelsman
© 2023 Rob Engelsman
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