The Other 90

Brands need to stop acting like people and instead help people people better

From the Library of Quick Study, September 2025

Sep 18 • 

Rob Engelsman

3

July 2025

How Solo Can You Go? The Continued Rise of Soloculture and the Search for Connection & Meaning

From the Library of Quick Study, July 2025

Jul 30 • 

Rob Engelsman

3

1

April 2025

Swiping Right: What we’re learning from our work in the dating space

From the Library of Quick Study, April 2025

Apr 10 • 

Rob Engelsman

1

February 2025

Soccer, Sunglasses, and Super Bowl - Quick Study's Big Day of Campaign Launches

From the Library of Quick Study, February 2025

Feb 12 • 

Rob Engelsman

2

January 2025

Perception Interception

Self-disruption is the best way to get consumers to rethink your brand. Here’s how to do it.

Jan 27 • 

Rob Engelsman

3

December 2024

Three Ways To Save Time In 2025

From the Library of Quick Study, December 2024

Dec 12, 2024 • 

Rob Engelsman

October 2024

Going Out on a Whim: Proposing a Structure for Spontaneity

New research shows Americans are looking for more spontaneity in their lives. Can brands step up and make it happen?

Oct 24, 2024 • 

Rob Engelsman

That One Bench In Brooklyn

From the Library of Quick Study, October 2024

Oct 9, 2024 • 

Rob Engelsman

1

September 2024

Are You Zigging or Zagging?

From the Library of Quick Study, September 2024

Sep 10, 2024 • 

Rob Engelsman

3

1

August 2024

The Busywork Economy Comes For Marketing

The quest for optimization has transcended business and infected mass culture. Now brands need to decide if they’re in the business of creating homework…

Aug 7, 2024 • 

Rob Engelsman

3

Summertime and the Livin' is Busy

From the Library of Quick Study, August 2024

Aug 1, 2024 • 

Rob Engelsman

1

July 2024

Anticuration Goes Mainstream

From the Library of Quick Study, July 2024

Jul 9, 2024 • 

Rob Engelsman

2