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Why are we leaning into peak content?
And what happens when we start leaving our consumers behind because we're too focused on what's next and not what's now?
Rob Engelsman
Jan 27
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Why are we leaning into peak content?
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Talking strategy & social media in podcast form
I joined Mark Pollard on his Sweathead podcast to talk about leading a social-first team of strategists
Rob Engelsman
Dec 7, 2021
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Talking strategy & social media in podcast form
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The Collapse of the Journey
Why are we overcomplicating how we interact with audiences?
Rob Engelsman
Aug 19, 2021
3
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The Collapse of the Journey
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The Science of Hype
A Formula For Predicting, Rating, & Creating Brand Heat
Rob Engelsman
Feb 15, 2021
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The Science of Hype
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And the Bands Played On
At its best, a bandstand came to represent a common place where there was always something going on, open to anyone who attended, rooted in a want for…
Rob Engelsman
Jan 19, 2021
1
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And the Bands Played On
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"Shit can be shit or shit can be fertilizer. It’s up to you."
Eight strategists recap their 2020. For some, it went badly! For others, not so badly!
Rob Engelsman
Dec 3, 2020
1
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"Shit can be shit or shit can be fertilizer. It’s up to you."
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Good strategists tinker
To get the same language & understanding, you should practice the same consumption habits as your audience, but also, you should consider the same…
Rob Engelsman
Oct 7, 2020
2
2
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Good strategists tinker
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Strategy requires empathy
I view strategy as an empathetic task, and the best strategists as empaths that go to great lengths to understand and relate to the person they are…
Rob Engelsman
Aug 30, 2020
2
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Strategy requires empathy
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Everyone is a strategist
Good strategy work doesn’t always show up, because good strategy work makes the context for an answer obvious.
Rob Engelsman
Aug 9, 2020
5
4
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Everyone is a strategist
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The 90% of strategy that doesn't end up on slides.
Welcome to The Other 90 by me, Rob Engelsman. Retired baby model. Head of Strategy. Here’s a box to put your email into: What’s this? Strategists (and…
Jul 30, 2020
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The 90% of strategy that doesn't end up on slides.
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