The 90% of strategy that doesn't end up on slides.

Welcome to The Other 90 by me, Rob Engelsman. Retired baby model. Head of Strategy. Here’s a box to put your email into:

What’s this?

Strategists (and people in general honestly) should always be learning. The Other 90 is a compendium of some of the things I’m learning and what they’re making me think.

Why the name?

I like to say that 90% of the work a strategist does never ends up on a slide in a presentation. But this isn’t some “work smarter, not harder” kind of screed. Instead, it’s the belief that the 90% of unseen work is what makes the 10% good. This won’t be about final answers, but instead about some of the things that impact my thinking on the way to those answers.

How do I read it?

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